Marketing Automation & Sales Tech

Marketing automation that actually drives revenue

HubSpot, Marketo, and Pardot workflows that score, route, and nurture leads — wired to your CRM and measured against pipeline.

Marketing automation platforms are only as good as the strategy and configuration behind them. Most companies underutilize their MAP by 60–70%: basic nurture sequences, manual lead routing, and reporting that can't answer the question "what did marketing actually contribute?" We build automation programs that work end-to-end — from first touch to closed deal.

What's included

Platform audit & optimization

We audit your existing MAP setup, identify what's broken or underused, and fix it — before adding anything new.

Lead scoring & routing

Behavioral and demographic scoring models that route only sales-ready leads to your team — with the context they need to convert.

Lifecycle nurture programs

Multi-touch nurture sequences for every lifecycle stage — awareness, consideration, decision, onboarding, and expansion.

CRM integration & attribution

Tight integration with your CRM so marketing activity appears in the sales view — and revenue is attributed back to the campaigns that earned it.

The process

01

Audit & architecture

We start with a full MAP audit — data quality, workflow logic, scoring models, and integration health — before building anything new.

02

Build & configure

Workflows, scoring, routing, and nurture sequences are built to spec and tested in staging before going live.

03

Monitor & optimize

Monthly reviews of automation performance tied to pipeline impact — not just email open rates and workflow trigger counts.

For B2B companies with a MAP they're not fully using

Best fit for companies running HubSpot, Marketo, Pardot, or ActiveCampaign with a sales team that isn't getting enough value from their marketing automation investment.

You might also need

Get more from your marketing automation

Book a free diagnostic. We'll audit your MAP setup and show you exactly what's being left on the table.

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