Product Range

Product Range

A product line consists of various versions of a single product tailored to cater to distinct audience segments within the same brand. These versions are nuanced variations of the core product, each designed to resonate with specific demographic or psychographic profiles. Rather than introducing radical departures in features and benefits, these versions offer subtle tweaks that align with the unique preferences and needs of different customer segments.

Example

Product range refers to a collection of related products offered by a brand or company. For instance, a clothing retailer’s product range might include shirts, pants, dresses, and accessories.