SMS Marketing
SMS Marketing
SMS marketing is a direct and highly effective channel allowing businesses to reach customers via text. Because of its high open rates and immediacy, it’s often used for time-sensitive promotions, appointment reminders, order confirmations, and customer support. SMS campaigns typically require users to opt in, ensuring messages reach an engaged audience.
It’s regulated in many regions under privacy and consent laws (like TCPA in the U.S. or GDPR in the EU), so marketers must secure explicit permission before sending messages.
Example
A retail brand sends the following text to opted-in subscribers:“FLASH SALE: 30% off all items for the next 4 hours only! Shop now:
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